“Stop saying ASAP. We get it. It’s implied. Everyone wants things done as soon as they can be done – Rework”
Book is the direct way to get connected with the thought process of so many great authors. Books are indeed true friends. May be, you do not get the chance to see an author in person. But, you can connect with all the authors through their books.
Having a capital to invest and setting up business is only one aspect to grow a business. But people forget one thing. The knowledge and wisdom is needed to run any business successfully.
Reading books help in expansion your knowledge. Knowledge is the only potential power, if we use it constructively. Once you read books, your mind gets trained to concentrate and analyze.
The mind becomes more analytical and observant. You start observing and connecting things around. Your decision making power enhances. You become much confident in dealing with people.
Having a fancy logo and social networking pages are not only the ways to grow your start-up. People did not have it in ancient time but they had successful businesses. Their mind were more observant.
You might not have successful people around you at the initial stage of your start up. But, you can have them in terms of the books written by such people. The successful entrepreneurs spend time in reading books.
If you really want a good growth in your business, you must read books. Find out the books based on your business category or interest. Read books based on consumer psychology or marketing strategy.
Search books based on the life of successful people in their respective fields. All the successful people have the common habit of reading books.
In past couple of years, I have read good number of books. I have picked some great authors for you. I will share some excerpts also.
Read these books to grow your business successfully:
1. Rework By Jason Fried & David Heinemeier Hanson:
Most of the business books are comprehensive. Such books give the same old advice. But Rework stands different among all business books. I can bet that this book will knock down your all the old belief systems of handling customers and services.
The chapters are very crisp and full of insight. I loved its all the chapters. You can not skip any chapter of this book. One of the best advices is related to ASAP. Read the excerpt below:
2. The Tipping Point By Malcolm Gladwell:
Malcolm Gladwell tells the scores of success stories of today’s big brands in the market. For instance, The rise of Hush Puppies. How connectors discovered the hush puppies? How messages get viral in today’s world?
There is a tipping point and stickiness in the viral stories. Who matters the most in spreading such stories? In the world of social epidemics, there are people specialists and there are people who are information specialists.
I came to know the three kinds of people and which matters most? Out of three, the Maven plays a pivotal role in spreading messages. The Maven controls word-of-mouth epidemics. Read the excerpt below:
3. Impulse By Dr David Lewis:
Dr David Lewis tells that how impulsively we buy things which we don’t really need, take reckless financial risks and fall in love with the wrong person. We think, speak and act impulsively. How impulse is the root of most personal and social problems.
Whether it is related to alcohol and drug abuse, overspending, unwanted pregnancies, smoking, emotional problems, dysfunctional relationships and failure in achieving cherished life goals.
Read this book and next time, you would know when you are impulsive and how to handle it?
4. The Success Sutra By Devdutt Pattanaik:
Author tells the way of managing wealth and success with the help of tales and Indian mythology. Devdutt Pattanaik connects the old age stories with today’s business practices.
How these ancient stories can help you to learn the art of managing wealth and people? This book will tell you some great lessons for making administrative decisions at low risk. I loved its chapter ‘every decision has a consequence’:
5. The Magic of Thinking Big By David Schwartz:
The title itself tells that what kind of book it is. David Schwartz impressed me with the preface itself. Thousands of books have been published on the same idea of thinking big and positive. But why this book?
I liked the way author discussed the real stories of people. From the very first chapter, it catches your interest. You won’t feel like giving it a break.
David created two imaginary character Mr. Triumph and Mr. Defeat in first chapter. Out of these two character, the one Mr. Defeat should not stay in your life and why? A must read book for all startup entrepreneurs.
6. The Art of War by Sun Tzu:
This book has been widely acclaimed. Sun Tzu wrote it 2500 years ago during the period of ancient China (770–476 BCE). It is under the recommended list of the Unites States Marine Corps.
This book is not just related to war. It is more about strategies. A simple search on internet about Art of War + Business brings thousands of results.
Such results claim to offer invaluable insights of business strategies. I recommend you to buy the copy of this book which has traditional Chinese bookbinding. James Trapp’s translation of this book is the most nearest translated version.
7. The Paradox of Choice by Barry Schwartz:
Barry Schwartz tells in this book about the choices we make in every day life. Choices we face in almost every field: education, career, friendship, health insurance, love and romance, parenting and religious practices too.
More choices means the more freedom we have. And the more choices we have, the more vulnerable we are. The world full of choices bring less satisfaction and how it pushes us more towards regret theory.
Every chapter of this book is insightful. This is a must read book. I often quote Barry in my blogs. I loved his research and theories. After reading this book, you will start looking at every product in the market with a whole new perspective.
8. It is Not How Good You Are, It’s How Good You Want To Be By Paul Arden:
The way Sun Tzu’s Art of War is read to learn business practices and strategies, this book is read for learning creative process of good advertising.
The author is described as creative genius. Paul Arden created Britain’s most successful advertising campaigns.
Book runs into 120 pages with graphics. The lessons and ideas are crisp. I loved its chapter based on ‘Creative’. What do you understand by the word ‘Creative’? It means something completely different to each client.
9. Like A Virgin By Richard Branson:
Who does not know Richard Branson? This book is full of advice from this best successful entrepreneur.
Most of the beginners in their new business face difficulty in maintaining relationship with their friends in partnership firm. Branson gives a good insight over this common crisis in family business.
You do not know how to price your services? Read his books! I loved the way Richard tells his childhood story of grass mowing for his neighbors. How he priced his grass mowing services at the early stage of childhood? How he got the idea to start a Virgin Airlines? All his anecdotes are full of adventure and learnings. Every one should read him whether one is doing business or not?
We all are in search of success. Nobody likes to have a mediocre life. Everyone wants best from the life. You must have read many other great authors.
What really matters is not how much intelligence you gather but how you use what you already have. The difference between very successful and very unsuccessful are about the attitudes they have towards life. Most of us just read and forget to apply the learnings with positive attitude.
David Schwartz tells that ‘Think Doubt and Fail, Think Victory and Succeed’.